Products made for world champions
HUFS was born in the Norwegian nature.
Created by Olympic & World champion
Johannes Høsflot Klæbo and his hairdresser Stian Støp,
to meet a simple need: professional products that actually perform under pressure.
In training. In the cold. In real life.
Our philosophy is built around real salon insight.
Every product in the HUFS range was selected based on what clients ask for, buy, and love — no fluff, no trends. Then we built everything from scratch, formulating all our products to be used alone or mixed together.
Our team works hands-on with leading chemists and hairdressers to test, tweak and refine until each formula overperforms. That means high production quality, fragrance profiles developed for unisex appeal, and weightless textures that suit everything from fine Nordic hair to fuller global textures.
Every product is made locally in Scandinavia, with full traceability and uncompromising standards.
That’s how we keep quality high — and our footprint low.
The result?
A compact, powerful range of award winning products with smart ingredients, and a focus on true salon value.
HUFS is made for those who care about craft.
Ideen ble født
HUFS is launched
In the autumn of 2019, HUFS was launched in Norway with it's now iconic 3 hairwaxes in gold, silver and bronze - representing first, second and third place.
Sverige
In 2023 HUFS entered the Swedish market, and within the next 6 months was rewarded Best Haircare under 400 SEK from Swedish Beauty Awards.
Northern Europe
In 2024 HUFS expanded to Finland, Germany, Austria, Switzerland and Poland
Johannes Høsflot Klæbo
Johannes Høsflot Klæbo is one of Norway’s most iconic cross-country skiers, with both Olympic and World Championship titles to his name, and a career defined by relentless precision and winning mentality. Bringing that same drive beyond the tracks, he is also the founder of HUFS—built on Scandinavian identity, performance-minded quality, and an ambition to deliver products at the highest level.
Stian Støp
Stian Støp is the co-founder of HUFS and brings a long-standing background as a hairdresser and sales professional within the professional hair industry across Norway and the wider Nordic region. He and Johannes first got to know each other when Johannes was a young athlete in the same local area, and over time that connection sparked the idea that became HUFS—combining real salon expertise with a clear, Scandinavian-driven vision for high-performance products.